Expensive prestige

Biglaw

Apparently They Don’t Brand for Prestige

We like to talk a lot about prestige around here, but at Cravath, associates are learning that you can't spend "prestige points" on your student debt repayments. Branding is a little easier to take to the bank. It's something that firm managers and leaders work hard to develop and maintain that can directly lead to business opportunities. As we mentioned in yesterday's Morning Docket, Am Law Daily published an Acritas report on firm branding. The results will surprise the prestige conscious among you....

Biglaw

Inside Straight: How The Legal System Brands The Beef

Many prominent people have raised their voices about the increasing irrelevance of academic writing to practicing lawyers and judges. Yet, despite railing at the academy, those judges -- and law firms, and sophisticated purchasers of legal services -- all rely on the academics to identify talented lawyers. Law schools brand the beef, and purchasers buy based on the brand. Why is that process natural and appropriate?